it’s time your company turned words into action
enter ready cultures — here to help you create workplace communications that connect daily work to business goals, keeping people motivated and driving measurable results.
when communication breaks down,
your bottom line suffers.
Your leadership team has a clear vision, but if it’s not reaching the people doing the work, you’re leaving money on the table.
Misaligned teams waste time and resources. Confused employees miss deadlines and deliver work that doesn't match priorities and talented people leave because they don't see how their work matters. And then? Projects stall, initiatives fail to launch and revenue opportunities slip through the cracks.
Whether you're navigating a merger, scaling rapidly, rolling out new technology, or shifting strategic direction, poor communication hurts morale, and directly impacts your ability to execute, grow, and compete. This means slower time-to-market, higher turnover, missed targets and strategic plans that never make it off the page.
but it doesn’t have to stay that way.
With a strategic internal communications plan tailored to your business, you can align your teams around what drives results—reducing costly missteps, accelerating execution, retaining top talent, and turning strategic clarity into competitive advantage.
what my clients have
to say about me.
“Working with alejandra was a game-changer for us.
She really took the time to understand our mission and audience and helped make our message clear and engaging. I highly recommend Alejandra and her team.”
— Erin Lewellen, CEO, Tilting Futures
“alejandra brings the perfect combination to the work she does.
She is incredibly strategic and creative and provided great recommendations for our nonprofit. I would highly recommend her to anyone looking for guidance and support.”
— executive director, nonprofit
here’s where my support comes in
let’s work together
You can practically feel it: a workplace where everyone understands their role, teams are aligned, and shared goals are achievable, not just bullet points that sound good on paper. Communication flows seamlessly from the top down without breaking under pressure, and frustration and confusion stay firmly planted in the past.
At the end of the day, businesses run on people. They're your biggest investment, and when they understand how their work matters, believe in the culture, and feel like they're genuinely part of the conversation, everything else runs smoothly, too.
But getting there takes more than another all-hands meeting or a new collaboration tool. It requires building systems that work day-to-day—systems that guide teams through uncertainty, prepare for crises before they hit, keep culture and values alive in everyday work, and give leaders and managers the support they need to consistently show up for their teams.
This is the kind of work I do best—cutting through the noise with messages that connect, strengthening the parts of your communication strategy that really move the needle, and getting your people moving in the direction of your business objectives. When employees understand where the organization is headed and why their work matters, they put their energy behind it—and that clarity and alignment is what drives real business results.
Meet alejandra
founder & chief dot connecter
After nearly 20 years working in communications, I know what happens when internal communications succeeds, and I know what happens when it falls flat. More importantly, I’ve seen firsthand how that success or failure affects a company’s culture, productivity, and bottom line.
I get the struggles of misaligned messages, disconnected teams, and frustrated employees—not from a textbook, but from being in the trenches. I've also seen what's possible when internal communication gets the attention and strategy it deserves. That's exactly why I'm passionate about getting it right.
Now, I help organizations improve their internal communications strategy by digging into every layer of their current system: messaging, tools, workflows, and data. With these insights, I can help identify disconnects and create a plan for fixing them.
You can expect me to get straight to the heart of the problem, pinpoint the gaps holding back your organization's internal comms, and turn your workforce into your biggest differentiator.
The days of putting out communication fires are over. What lies ahead is a clear playbook for leading with a proctive approach. Let me show you how.
AI-generated image using Google Gemini
how i
show up
From everyday communications to the high-stakes changes that define a company, I connect vision to execution, making sure strategy shows up in daily work and bottom-line results.
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Guide your teams through mergers, restructuring, and rapid growth with messaging that reduces resistance and keeps momentum strong.
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Prepare your team to respond confidently when the unexpected happens.
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Design messages and systems that strengthen belonging, drive commitment, and embed culture into daily behaviors.
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Help leaders communicate with clarity and consistency across every level of the organization.
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Guide teams through AI implementation with clear communication that reduces resistance and drives adoption.
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Map the voices your organization trusts most and turn them into culture champions.
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Audit your channels and workflows, then streamline them so critical messages actually land.
how it works
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discover
To get started, you’ll complete an intake form and share any existing survey data you may have. I also run focus groups and an alignment survey to make sure I have the whole picture.
Then, we’ll hop on a kickoff call together to discuss key goals, the touchpoints in your current strategy that need the most work, and the next steps forward for your internal communications strategy.
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plan
Once I have insights, I map out a clear path forward — whether that's revamping your entire communications strategy or tackling a focused project like rolling out a new initiative or navigating a sensitive change.
You'll walk away with a tailored roadmap that includes clear messaging strategies, optimized workflows, and measurable goals to improve alignment and engagement.
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act
Once your plan is complete, you choose the level of support you need.
I can hand you the playbook to implement with your team (diy), guide and support your managers as they execute (done-with-you), or step in fully as your fractional communications lead to drive strategy and keep everything aligned (done-for-you).
